New Technologies for Tourism
Devices and Services for Travel and Content
The
huge increase in available bandwidth, particularly wireless broadband
(along with parallel
enhancements in processing power and memory capacity), is facilitating
access to the internet via a
variety of media devices. This opens up a ‘new frontier’ for large scale
electronic distribution –
to visitors travelling to and within Destinations. Driven by the ability
to access the internet
from multiple ‘media gateways’, the internet is becoming integral to
telecommunications, broadcast
and publishing media, so that it will become the primary means by which
most visitors will:
- Access information
- Access news – such as e-papers and magazines, TV and radio news
- Communicate – including email, phone, video mail, video conferencing, and blogging
From the perspective of visitor information provision, the new media access devices of greatest relevance are:
MP3
technology to allow download
of podcasts such as city
guides, in audio and/or video form.
Easy to use compact High defintion Digital Video Cameras such as FLIP devices that can directly upload content to the web in the correct format.
Smart web enabled Mobile phones and personal digital
assistants (PDAs) for
internet access by 3G or by WiFi. WiFi offers ‘hotspots’ that can cover a
single room or many
square miles overlapping with other hotspots, and allows PCs, phones or
PDAs to connect to the
internet. WiFi-enabled handheld devices, together with wide area WiFi
network provision (including
across whole cities) will be of particular interest in enabling low cost
access to the internet for
information and for voice over internet protocol (VoIP) calls.
The convergence with SatNav capability is of great importance (see below) and new services and Apps for Smart phones that allow for "Augmented Reality"- in other words providing real location based services or information links onscreen based on where the device is- or even through recognition of structures or faces through a phone camera.
Hand held and in-car devices that combine internet access and a
global positioning system (GPS)
that enables
satellite navigation (satnav),
to provide local route
finding and itinerary planning, relating routes of travel to attractions
and facilities. The
combination of satnav and tourist information on hand-held devices has
already begun and will be
widely available in the medium term.
An important related development is the advent of ‘location based
services’ – to communicate
specific information to people, via in-car or handheld devices, when
they are in a particular
location – for example, for a DMO to provide information about a
particular place of interest to
people when they are in the vicinity; or to transmit advertising, such
as special offers, that are
specific to the location.
Fixed internet access points
within the Destination, which
will become widespread
It is now possible to draw on a wide variety of
third-party resources to supply
live content for a website.
Examples include:
- Online mapping
- Motoring, cycling and walking routes
- Weather forecasts
- News services
- Conditions for special interests, such as safaris, walking, diving and surfing
- Online carbon emissions calculators
- Currency calculator
- Games
