Areas of Focus
Our Critical Areas of Focus for Developing Online Tourism
Travel Distribution
In order to effectively engage in Online Tourism- the sector has to fully grasp
the current global shift away from traditional travel distribution channels
such travel agencies toward branded Web sites and third-party online
aggregators. Becoming a successful part of these new channels is not a
simple process- and informed decisions need to be made to be sure that the
online channel delivers you the optimum volume and value of business.
Our events and training address these issues and will help you negotiate this
dynamic sector- with presentations from some of the major channels.
Need to know more? If you’d like our assistance- Contact us.
Web 2.0 and Tourism
The Internet is no longer simply a great mass of information- it is a lifestyle
tool and accessory. The Web is not only used as a part of everyday lives, it is
controlled, managed and created by its users.
This meant that cyberspace has become a highly personalized environment, where
your interests, tastes and social relationships are paramount, and where the
driving force is content- visual, sharable, interactive content often created
by its user as blogs, vlogs, user reviews and tags. The implications of Social
Network Marketing and User Generated Content for the tourism sector
are vast, as both current and potential travellers create publish, share and
discuss their experiences- and the path they take to the travel supplier may
not be the one you would expect.
Our conferences and training seminars give the trade an insight into this
fascinating new environment- and demonstrate how the travel business is
conducted in a Web 2.0 world.
We include intensive sessions on using Facebook,
Twitter, managing video and multimedia and much much more.
Need to know more? If you’d like our assistance- Contact us.
E-Commerce
E-commerce means being able to select, book and pay in ‘real time’ – and is the
driving force behind the growth in E-Tourism. Africa faces a massive
challenge in the modern e-commerce marketplace. In the majority of African
countries- ecommerce is neither possible nor legal. Basic banking regulations
block online payments, and along with it, block business, growth and
development. It is vital that Governments and the financial sector enact
e-commerce laws and facilitation for the benefit of their economies, their
tourism sector and their future.
Our events address the issue directly, and as we work with local Governments to
achieve e-commerce enablement, we also demonstrate the available alternatives
and solutions to allow you to sell online in Africa today.
When managing online travel distribution- the key challenge is managing,
maintaining and optimizing revenue. This means developing, interpreting, and
implementing complex pricing and inventory management systems to be sure that
your product is sold to the best volume and value for your business. To achieve
this travel suppliers must constantly engage distribution channels to ensure
that your inventory is positioned and priced correctly on as many major online
travel or destination sites as possible.
One of the best ways of achieving this is engaging third part service providers
to manage your revenue streams, optimize visibility, advise on changes and
promotional opportunities available and provide performance reporting on your
revenues and comparative analysis of your competitors on different distribution
channels. Our conferences and training will demonstrate this process and
introduce you to suppliers of these services.
Need to know more? If you’d like our assistance- Contact us.
Sales And Marketing
As online travel sales claim a 60% market share and annual sales head towards
$100 Billion- the online marketplace for travel has become phenomenally
competitive and dynamic- where the stakes change constantly. Modern travel
consumers have become used to suing the web as an information and booking tool,
and suppliers are now beginning to become aware of what online marketing
initiatives actually lead to a converted sale.
Online marketing trends are moving away from basic and unpopular methods such
as banner ads, SPAM mail outs and pop-ups and toward customized, effective, and
measurable methods -- such as interactive site marketing, direct functionality,
engagement with social networks and new media, search engine optimization and
personalized e-mail marketing. Specifically designed online campaigns will
identify the right consumer and present them with your products in the right
way, at the right time, to acquire new business.
Even more importantly, Customer Management Relations (CRM) systems will profile
your client form the very first click and be sure that you retain and grow
their future business. Companies now use technology to categorize, manage and
communicate with their networked groups of clientele on a highly individual
basis. Our conferences and training demonstrate effective and proven
e-marketing strategies and introduce you to suppliers who can help you develop
your own customized strategy.
Need to know more? If you’d like our assistance- Contact us.
Destination Management
Our conferences and training are based around a central concept of utilizing
technology to achieve Destination Management. This means that
destinations can develop strategies to manage information about all key products,
stakeholders and resources in order to more effectively communicate and promote
their messages to the world. This means cooperative use of information and
resources within destinations to enable simpler and more streamlined access to
tourism by consumers and key partners- reducing roadblocks to better business
and more effective management of tourism.
For emerging markets this will require strategic planning and mutually
beneficial partners between the private tourism sector and destination managers
and marketers- and cooperation between destinations. Achieving this the chief
objective of E-Tourism Frontiers.
Need to know more? If you’d like our assistance- Contact us.